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Transformers Future Murky After Last Knight's Opening Weekend

While Transformers: The Last Knight was #1 movie released this weekend in the US and everywhere else it was released, the numbers add up to a very bad picture. In the United States the movie's opening weekend was a franchise low with an estimate of $69 million dollars. The movie also opened in 41 international markets for an estimated take of $196.2M resulting in a worldwide total of $265.3M worldwide total for its first weekend release. Most of that was because of a franchise high opening weekend in China of $123.4M.

While on the surface the numbers seem impressive but trouble spots indicate the franchise will fail to three-peat on a $1 billion box office take. The $69M in the United States includes the early Tuesday to Sunday night so the movie is going to die a quick death in the US as it is unlikely it will cross $150M in the States.

Paramount's plan was always the international box office after ever increasing returns with 77.8% of Age of Extinction's grosses coming from the international box office so was safe to assume that near same 20% US/80% Intl split for The Last Knight. A prediction that is currently holding true. "The movie was conceived of for a global audience and it performed for a global audience. You aren’t making the movie with just the U.S. in mind," said Paramount president of marketing and distribution Megan Colligan.
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