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Hasbro Pulse Store Launches with (Sold-Out) Ghostbusters Transformer

Today with start of the New York Toy Fair, Hasbro started things with the launch of Hasbro Pulse which replaces the Hasbro Toy Store. The site does seem geared towards the collector as the selection is much smaller but filled with stuff that has this collector paying attention.

For Transformers fans they seemed to start things off with a impressive bang by the "Echotron" Ecto-1 in G1 style packaging for the Ghostbusters inspired Transformer to celebrate the 35th Anniversary of both franchises. Sadly it didn't last long as the pre-order is no longer available to purchase on the site (how do you sell out a pre-order for a not limited edition toy?). On the bright side the toy is also a GameStop exclusive so can pre-order it there for $49.99. The wait will be long as not coming out until the summer along with a 5-part IDW Transformers & Ghostbusters series that will introduce the character.

Besides that, you can pre-order the next two Masterpiece Edition figures of MP-45 Bumblebee 2.0 and MP-18+ Bluestreak (unclear if they getting Hasbro style MP packaging or going with Takara boxes) along with a wave of Transformers War for Cybertron Deluxe figures. They also have Nerf guns inspired by Fortnite, Deadpool Corps set, Professor X with Hover Chair and bit more.

Price wise, everything seems to be in the MSRP range but Hasbro is offering to wave the $50 fee for Hasbro Pulse Premium to the end of the year to anyone that makes a purchase between 2/15 to 2/23/2019. The membership will offer free shipping in the US, sales, and "other perks". I question its $50 value as will only be recouped via saving on shipping costs if you purchase from the site 5 or so times before the end of the year but since site is brand new it is hard to make a judgement call. Admittedly they are actual off to good start with some of the items they are selling. I planned on getting Bumblebee 2.0 anyway through another retailer so might as well pre-order it now so can get the free membership to give the site a year long try-out. Below is the press release of its launch.
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